RESEARCH
Definition
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Example
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Primary
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When we get it ourselves
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Interview people
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Secondary
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Someone gives us the information
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Copying interview data from someone else
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Quantitative
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Measurement of how much
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Have a lot of useless stuff
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Qualitative
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How good something is.
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Have decent working stuff
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Market research
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Action/activity of gathering info about consumers’ needs and preferences
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Gain information about target markets or customers.
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Design Research
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Research through designing
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Plan through drawing
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Types of research
Types of audiences
Definition
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Example
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Mainstream
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Attitude of convention
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The main aspect of a project
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Alternative
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A second option
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Plan B
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Mass
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Large body of amount
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The majority of research
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Niche
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Small body of amount
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The less important part
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Media data Collection Companies
Definition: what do they do?
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Why do they do it?
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ABC
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ABC stands for Audit, Bureau of Circulations
They are a non-profit organisation owned and developed by the media industry. They focus on newspaper and magazine circulation.
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To provide transparent and independent audience measurement for each medium.
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BARB
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BARB stands for Broadcaster, Audiences Research, Board. They provide ratings to tv shows for the UK and time slots available depending on action.
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So no-one stumbles upon a show they shouldn’t of, for example a kid watching The Walking Dead and being traumatized.
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RAJAR
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RAJAR stands for Radio Joint Audiences Research Limited they make sure that the content on the radio is suitable for all people.
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So no-one hears anything that’s inappropriate or offensive.
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What is YouTube Kids?
YouTube kids is a portion of YouTube aimed at kids with shows like Peppa Pig etc. 1streleased 23rdFebruary 2015 and is available in 37 countries. The app is divided into 4 groups: Recommended, Shows, Music and Learning. They don’t have any adverts. Here’s a list of shows: Peppa Pig, Sesame Street, SpongeBob SquarePants, Postman Pat etc. It’s for 3-8-year olds.
Why is their YouTube Kids?
YouTube Kids exists so they don’t stumble upon features too mature for their age group. For example, you don’t want kids stumbling onto features like Pulp Fiction.
Ezekiel 25:12- The path of the righteous man is beset on all sides by the
Inequities of the selfish and the tyranny of evil men
Blessed is he who, in the name of charity and good will
shepherds the weak through the valley of darkness
for he is truly his brother's keeper and the finder of lost children
And I will strike down upon thee with great vengeance and furious
Anger those who attempt to poison and destroy my brothers
And you will know
My name is the Lord when I lay my vengeance upon thee.
Inequities of the selfish and the tyranny of evil men
Blessed is he who, in the name of charity and good will
shepherds the weak through the valley of darkness
for he is truly his brother's keeper and the finder of lost children
And I will strike down upon thee with great vengeance and furious
Anger those who attempt to poison and destroy my brothers
And you will know
My name is the Lord when I lay my vengeance upon thee.
Peppa Pig, Bob the Builder, Becca’s Bunch and Paw Patrol as you can see these are all alliterations so the viewers can remember/ pronounce the show’s easier.
What parental controls are in place to keep their children safe from unwanted footage?
There is a 3 step process parents can follow for safeguarding:
1) Tap the lock icon in the bottom corner of any page in the app
2) Read and enter the numbers that appear or enter your custom password
3) Select settings.
Within the settings you can:
block content
go into the audio settings
limit access to approved content only
turning search off
clear watch and search history
pause watch and search history
YouTube Premium.
This can keep children safe by not being able to see or access their information, certain functions are disabled to protect them from bullying such as mean comments and also parents can set a timer so they don’t spend too long on YouTube kids.
RESEARCH.
This is a picture of Bob The Builder characters, as you can see they all have different colours so it's easier for the children to identify the differences between them. They can also link their different roles to their colours as well. This is known as colour psychology where every individual colour stands for a different character to show how different they are while also being a team. The use of colour could also determines the importance of the character within the team, so the red, blue and yellow might have more importance than the green, purple, black and orange.
This is another example of colour psychology but within Paw Patrol instead of Bob The Builder. Another thing within this is they also have names referring to their job: Chase(Blue) is a police dog, Skye(Pink) is a female dog that has a helicopter, Marshall(Red) is a "fire Marshall", Everest (Light Blue/White), Tracker(Dark Green- Forrest attire), Zuma(Orange- Water Rescue), Rocky(Light Green- Eco Pup), Rubble(Yellow- Builder) and Ryder (who's the human).
Paw Patrol Full English on YouTube has 24,596,930 views (just over 24 and a half million viewers)
The target audience 3-8 years old, mostly male.
These are multiple YouTube Channels.
As you can see their are multiple colours to draw their attention.
The channel also has an easy layout so they can follow what's going on all the time.
The majority of the time the colours are primary so they can take notice and learn the colours faster. Colours are very important because they help with children's development.
RED-Excitement,YELLOW-Happiness, GREEN-Life, BLUE-High Quality, PINK-Sophistication/Femininity, VIOLET/PURPLE-Authority,Sophistication and Power, BROWN- Ruggedness, BLACK-Grief,Sophistication, Fear and WHITE- Happiness, Sincerity and Purity.
This is Bundle Of Joy- Baby Songs and Nursery on YouTube Kids. The banner has a baby with 2 baby animals with a green background. Their's also a Facebook link for their Facebook page. They also have 22,000 subscribers to the channel. The show in the centre of the picture has 446,038 views and is also 7 months old. Their are also other shows on the bottom for people to watch. They also have a picture of the show Johnny Johnny Yes Papa.
Postman Pat is red with a bit of gold, these are contrasting colours.
These are also the colours of a postman. The text is free-
flowing and bold so it's easy to follow. Their is a Cbeebies advert as well.
This has red and gold which they could stand for royalty, wealth and passion.
This is Bob the Builder's YouTube Channel. This channel has 137,603 subscribers. This purely has Bob The Builder within the channel. The tick next to Bob the Builder shows that this is the official channel of Bob the Builder.
This is Bob the Builder YouTube channel. There's a lot of yellow which is the main colour of Bob The Builder. Every vehicle has its own colour. There's a 30 minute introduction video on the Bob The Builder Homepage of the channel. The colours are red, yellow, orange blue and green they all have different colours so it's easier to identify them.
This is the logo of Bob The Builder YouTube channel. As you can see Bob has a drill, hard-hat and a high-vis jacket which are the tools of a construction worker. Bob also looks friendly as if he likes what he does and likes working.
This is JoJo the DoDo who is a time-travelling DoDo that explores many different time periods. This DoDo will always be faced with life-threatening situations exploring the fact that the DoDo is actually a bird fighting its' extinction. The Dodo has different colours for different time-periods/regions he will face grey- 50's, blue- navy/sea and yellow/gold- Afghanistan/Vietnam (war) etc.
This is Super Shows poster 1. This has a play sign within the "O". This has a play sign because it will be a youtube channel.
This is poster 2. This is a super strong person holding the sign. This has a super person because they're super. This can also be a representation of heroes carrying the world on their shoulders because that's what they do.
This is poster 3. This has a person that flies. This has a person flying off because of the name Super Shows.
This is poster 4. This has a person that is using lasers. I chose lasers because it's 1 of the most identifiable powers their is.
RESEARCH.
This is a picture of Bob The Builder characters, as you can see they all have different colours so it's easier for the children to identify the differences between them. They can also link their different roles to their colours as well. This is known as colour psychology where every individual colour stands for a different character to show how different they are while also being a team. The use of colour could also determines the importance of the character within the team, so the red, blue and yellow might have more importance than the green, purple, black and orange.
This is another example of colour psychology but within Paw Patrol instead of Bob The Builder. Another thing within this is they also have names referring to their job: Chase(Blue) is a police dog, Skye(Pink) is a female dog that has a helicopter, Marshall(Red) is a "fire Marshall", Everest (Light Blue/White), Tracker(Dark Green- Forrest attire), Zuma(Orange- Water Rescue), Rocky(Light Green- Eco Pup), Rubble(Yellow- Builder) and Ryder (who's the human).
Paw Patrol Full English on YouTube has 24,596,930 views (just over 24 and a half million viewers)
The target audience 3-8 years old, mostly male.
These are multiple YouTube Channels.
As you can see their are multiple colours to draw their attention.
The channel also has an easy layout so they can follow what's going on all the time.
The majority of the time the colours are primary so they can take notice and learn the colours faster. Colours are very important because they help with children's development.
RED-Excitement,YELLOW-Happiness, GREEN-Life, BLUE-High Quality, PINK-Sophistication/Femininity, VIOLET/PURPLE-Authority,Sophistication and Power, BROWN- Ruggedness, BLACK-Grief,Sophistication, Fear and WHITE- Happiness, Sincerity and Purity.
This is Bundle Of Joy- Baby Songs and Nursery on YouTube Kids. The banner has a baby with 2 baby animals with a green background. Their's also a Facebook link for their Facebook page. They also have 22,000 subscribers to the channel. The show in the centre of the picture has 446,038 views and is also 7 months old. Their are also other shows on the bottom for people to watch. They also have a picture of the show Johnny Johnny Yes Papa.
Postman Pat is red with a bit of gold, these are contrasting colours.
These are also the colours of a postman. The text is free-
flowing and bold so it's easy to follow. Their is a Cbeebies advert as well.
This has red and gold which they could stand for royalty, wealth and passion.
This is Bob the Builder's YouTube Channel. This channel has 137,603 subscribers. This purely has Bob The Builder within the channel. The tick next to Bob the Builder shows that this is the official channel of Bob the Builder.
This is Bob the Builder YouTube channel. There's a lot of yellow which is the main colour of Bob The Builder. Every vehicle has its own colour. There's a 30 minute introduction video on the Bob The Builder Homepage of the channel. The colours are red, yellow, orange blue and green they all have different colours so it's easier to identify them.
This is the logo of Bob The Builder YouTube channel. As you can see Bob has a drill, hard-hat and a high-vis jacket which are the tools of a construction worker. Bob also looks friendly as if he likes what he does and likes working.
This is JoJo the DoDo who is a time-travelling DoDo that explores many different time periods. This DoDo will always be faced with life-threatening situations exploring the fact that the DoDo is actually a bird fighting its' extinction. The Dodo has different colours for different time-periods/regions he will face grey- 50's, blue- navy/sea and yellow/gold- Afghanistan/Vietnam (war) etc.
This is Super Shows poster 1. This has a play sign within the "O". This has a play sign because it will be a youtube channel.
This is poster 2. This is a super strong person holding the sign. This has a super person because they're super. This can also be a representation of heroes carrying the world on their shoulders because that's what they do.
This is poster 3. This has a person that flies. This has a person flying off because of the name Super Shows.
This is poster 4. This has a person that is using lasers. I chose lasers because it's 1 of the most identifiable powers their is.
This is poster 5. This has a person with Telekinesis. The marks around Super Shows allows you to visualise the words moving telekinetically.
This is poster 6. This has a super power for each letter. Earth manipulation, water, fire, telekinesis, astral projection, super speed, sonic scream, plant manipulation, self-detonation/reformation and prehensile tongue. As you can see the U is blue for water and the P is red for fire. The O is a flower to match the power and word presented. Red can also represent excitement while blue can represent high quality.
BANNERS:
These are banners 1/2. Their's a character running fast showing their super power. The lines surrounding the figure represents the wind being blown out of the way from the characters running. The O has a play sign in it for youtube.
These are banners 3/4. Super Shows is underlined in multiple squiggly lines to attract the viewers attention.
These are banners 5/6. In Super Shows banner 5 their's a flying superhero carrying the title. It's also played out so it looks like the title rests on the hero's cape.
In banner 6 it's just circled to give it a simple but effective logo.
EVALUATION:
Primary research is called primary because it's the main research that counts. Primary research is research you find yourself and secondary research is when you use someone else's research as your own. For example secondary is when you could use research from the internet written by someone else and primary is when you have to find the source yourself without anyone's help.
Quantitative is the measurement of how much there is involved within the research as a whole. Qualitative is how good something works, for example how much can the programme process. The main difference is quantitative is about the quantity or amount of research while qualitative is about the quality or the class/grade of the research. This is why they are both necessary within the research because they both cover the 2 main bases to fully complete the research.
Design research was when we researched YouTube Kids Channel. We researched what content they had, why they had it, was it suitable and how do they stop non-suitable content from slipping through the net.
My data collection was effective because we analysed who would be interested by analysing age groups and the entertainment already out there for them. We also analysed what colours are more likely to attract their attention.
I learn more from the secondary sources than primary sources because their's more secondary sources out there than primary sources.
My market research informed my design research by knowing what colours to use and the effect they could have on the target audience.
I think my proposed designs will be more successful from the research I collected because it provides a foundation for my designs to be built upon. With the research it provides a stronger ground for your ideas to stand on.
This is poster 6. This has a super power for each letter. Earth manipulation, water, fire, telekinesis, astral projection, super speed, sonic scream, plant manipulation, self-detonation/reformation and prehensile tongue. As you can see the U is blue for water and the P is red for fire. The O is a flower to match the power and word presented. Red can also represent excitement while blue can represent high quality.
BANNERS:
These are banners 1/2. Their's a character running fast showing their super power. The lines surrounding the figure represents the wind being blown out of the way from the characters running. The O has a play sign in it for youtube.
These are banners 3/4. Super Shows is underlined in multiple squiggly lines to attract the viewers attention.
These are banners 5/6. In Super Shows banner 5 their's a flying superhero carrying the title. It's also played out so it looks like the title rests on the hero's cape.
In banner 6 it's just circled to give it a simple but effective logo.
EVALUATION:
Primary research is called primary because it's the main research that counts. Primary research is research you find yourself and secondary research is when you use someone else's research as your own. For example secondary is when you could use research from the internet written by someone else and primary is when you have to find the source yourself without anyone's help.
Quantitative is the measurement of how much there is involved within the research as a whole. Qualitative is how good something works, for example how much can the programme process. The main difference is quantitative is about the quantity or amount of research while qualitative is about the quality or the class/grade of the research. This is why they are both necessary within the research because they both cover the 2 main bases to fully complete the research.
Design research was when we researched YouTube Kids Channel. We researched what content they had, why they had it, was it suitable and how do they stop non-suitable content from slipping through the net.
My data collection was effective because we analysed who would be interested by analysing age groups and the entertainment already out there for them. We also analysed what colours are more likely to attract their attention.
I learn more from the secondary sources than primary sources because their's more secondary sources out there than primary sources.
My market research informed my design research by knowing what colours to use and the effect they could have on the target audience.
I think my proposed designs will be more successful from the research I collected because it provides a foundation for my designs to be built upon. With the research it provides a stronger ground for your ideas to stand on.
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